I’m a concept-driven creative with 15+ years of experience shaping visual stories that connect brands to culture. My work is grounded in clarity, emotion, and strong ideas — design that communicates not just what something looks like, but what it stands for and why it matters. I’ve spent much of my career leading creative across fast-paced, high-visibility work where authenticity, craft, and impact are essential. That experience has shaped my approach: listen first, understand the design challenge at its core, and turn that insight into a clear point of view and cohesive visual systems that scale across every touchpoint. I value collaboration, curiosity, and craft. I enjoy pushing ideas, refining systems, and building creative teams who care deeply about both the work and the culture that shapes it. I believe great work comes from empowering creatives at every level and creating environments where teams can do their best thinking together.