© 2019 Art Direction & Design, Carrie Smith. 

SPIRIT ANIMAL - LOGO DESIGN

Spirit Animal is a NYC band described as a chaotic combination of rock and pop, fueled by the unruly aesthetics of psych and funk.

 

To visually describe the energetic group the rightside up and upside down exclamation points replace the i's within. Loose, hand-drawn letterforms take on a rolling wave throughout the mark, representing a dynamic and raucous stage presence and crowd following.